TECHNOLOGY + ADVERTISING
Through Advertising.my, you will enjoy a complete chain of activities that will facilitate your advertising needs using our crisp clear digital boards. Services in this context will include:
After planning of the media, Advertising.my will assist you in the booking of the spaces. Going through Advertising.my will give you the convenience of using a single gateway of booking your media while you will enjoy better cost-benefits through discounts and special agency rates.
Airports are highly prominent public locations which can provide a lot of advertising opportunities for brand owners. This is because of the fact that Malaysia is one of the top travel destinations in the world today especially with initiatives like Visit Malaysia Year and the boost in the tourism industry in recent years.
By advertising in Malaysia airports, you will be able to target both inbound and outbound foreign and local travellers. Besides that, your ad can be seen by those who are accompanying the travellers like their family members and friends. By having a captivating and attractive media spot, your ad will capture high impressions along the way which will then give you value for money for your advertising expenditure.
Arrivals Impact: Digital Screens x 4 (9.5’ (H) x 27’(W) / 13’ (H) x 27’ (W))
KLIA BAGGAGE RECLAIM (AIRSIDE): DIGITAL LCD LANDSCAPE (X24)
DIGITAL DEPARTURES NETWORK: PORTRAIT (X26 UNITS)
DIGITAL DEPARTURES BRANDING ZONE: PORTRAIT (X8 UNITS) & LANDSCAPE (X3 UNITS)
High Dwell Time:
Travelers often spend a significant amount of time at airports, from check-in to security checks and waiting for their flights. This extended dwell time provides advertisers with a captive audience, giving them the opportunity to engage with passengers repeatedly.
Captive Audience:
Travelers waiting for their flights have limited entertainment options, and their attention is often focused on their immediate surroundings. This captive audience is more likely to notice and engage with advertisements.
Global Reach:
Airports are major transportation hubs that connect people from various parts of the world. Advertisements in airports can reach a diverse and international audience, making it an attractive medium for global brands.
Affluent Audience:
Airports cater to a demographic that often includes business travelers and individuals with higher disposable incomes. This audience is attractive to advertisers seeking to promote premium products and services.
Brand Association:
Placing advertisements in airports can enhance a brand’s image and association with travel, sophistication, and global connectivity. This positive association can contribute to brand recall and loyalty.
Visibility and Impact:
Airports have high footfall, and the large, well-lit displays in key locations can grab the attention of travelers. This visibility enhances the impact of the advertisements, making them more memorable.
Strategic Placement:
Advertisements are strategically placed in key locations such as terminals, baggage claim areas, and boarding gates to maximize visibility. This ensures that the ads are seen by a large number of passengers.
Innovative Formats:
Airports often allow for creative and innovative advertising formats, including digital displays, interactive installations, and experiential marketing. These formats can create a memorable and engaging experience for travelers.
Targeting Business Travelers:
Airports are frequented by business travelers who may have decision-making authority within their organizations. Advertising in airports provides an opportunity to target influential individuals who may be interested in business-related products and services.
Consistent Traffic:
Unlike other public spaces where foot traffic can vary, airports have a consistent flow of travelers throughout the day and night. This consistent traffic ensures that advertisements have a continuous opportunity to reach a wide audience.
If your company is considering using digital boards for advertising, then there are a few factors that need to be taken into consideration.
Target Market – by identifying the target market, you will then be able to determine the best locations to place your digital ads. In most cases, the most appropriate locations would be those that are located in high-traffic areas which are usually in urban cities and towns.
Content – Using digital boards for advertising is very different from conventional billboards. This is because digital boards are able to facilitate dynamic content which means that you will be required to use a video or an animation to display your ads.
Duration and frequency – as with any other media used for advertising, the duration and frequency of your content must be decided and then developed. This is a very important part of your campaign because it will eventually determine the final costing and effectiveness of your ads.
Media planning and booking – Once you have the content ready and decided on the duration of your campaign, you will then need to identify the media to place your ads in. There are currently several media owners that offer digital board advertising services around the country, which are most commonly found in major cities and towns like the Klang Valley and Johor Bahru. It would be most important to engage a media agency which has the experience in these areas as well as the connection and good relationship with the media owners.
Our LED Trailer Series are mounted with larger screens as compared to our Truck Series. Installed firmly onto the back of a trailer –sized container, the LED screen can be detached to be used as a stand-alone LED screen. This option is ideal to be used at outdoor performances like concerts as the screens can be fitted onto a unipole and elevated above the ground level for exposure to the audience below.
Advertising.my is one of biggest players in the region when it comes to Digital Screen Advertising. Since we were established more than 20 years ago, we have continuously brought cutting-edge and new ways of advertising and marketing to the industry, which include the use of digital screens.
In any LED rental business, Advertising.my is now one of the more preferred partners in terms of design and supply of video system and equipment. We can always customize them to suit your business needs.
Other areas where our LED video screens have been rented and used either as backdrops or for display include fashion shows, anniversary celebrations, product launches and used in retreats like outdoor family days and such by corporate companies. Renting our LED display panels is very cost-effective.
Our LEDs are designed and made only from the world renowned suppliers where they come with very bright playback and clear images. We have designed stages and backdrops for international concerts, festivals and any other events where the LEDs can be used.
Among the areas that we have designed in the past include visual presentation, goal post truss, audio and video equipment, LED lighting presentations, concert stages as well as digital backdrops. This makes our services extremely effective as they can be used for events like international and local presentation, conferences and exhibitions, celebratory events like birthdays, anniversaries both on national and local levels, opening and closing ceremonies, award shows and presentations and very prominently, corporate dinners.
This is because at an affordable rate, your business will now be able to enjoy the maximum leverage where you will not be purchasing the LED panels. By renting, you do not have to be concerned about the maintenance of the panels or devices. You can now leave the maintenance to the provider.
By renting from us, we will ensure that you have the peace of mind in which we will have our technical specialists on standby in case of technical support or any other issues. On top of that, we will assist you on the type of contents to be loaded, design issues as well as any other matters related to using the LED video displays for your event.
The main reason why lamp posts or street light are used to install LED panels is because it provides good impression numbers as well as repetition.
Where this is concerned, lamp post or street light LED displays are usually installed on major streets and roads in major cities. This is to capitalize on the commuters and people who are using these roads on a daily basis.
In most cases, the LED displays will be highly visible to the people who drive as well as those who are on foot. As the roads are usually very congested, they will be ‘stuck’ to view the panels.
Furthermore, LED panels are very bright which will attract the attention of the viewer instantly. As there are several lamp posts along one single street, the same advertisement will be played in a loop format many times which means that the same ad will be seen many times in a short stretch.
LED panels are designed to read most commercially available file types like AVI, MPG, WMV, MP3 and others. Apart from being industry-ready, advertising in LED panels on lamp posts or street light can be very cost-effective.
At around RM250 per panel for 2 weeks, advertisers can enjoy up to 160 loops per day which means that if the advertiser place their ads on 10 panels, they will enjoy up to 1600 loops per day for 2 weeks. at only RM2,500. This means that the ad will be played 22,400 times in the course of 2 weeks.
This is a constant challenge for marketers because while the conventional media like television and radio reaches the target audience in the mass market, OOH advertising is a lot more targeted and focused which could be a small group of consumers based on the specific demographic and income group.
There are many types of OOH media which can be seen across public places. This includes:
The more contemporary media used in OOH adverting that use digital content meanwhile include digital video screens which are seen both indoors and outdoors, convenience stores and digital video on hypermarkets, banks, food outlets, public utilities centres, digital video on public transportation like buses and trains, lifts, highway rest places (R&R) and in hair salons.
Where this is concerned, the most effective media reach is in the large posters which have a 54.7% of communicating with Malaysians. The smaller posters have a 43.7% while bus advertising is third with 34.5% reach of Malaysians. Here it must be noted that bus and taxi shelters and stops have a reach of 32.9%.
On the other hand, digital OOH media is growing very rapidly with digital video being used in various spaces. It is important to note here that 1.9% of Malaysians are exposed to digital video on buses while 0.9% of Malaysians are reached on the trains through their digital screens.
To know and understand which public transportation is best used for OOH advertising, the profile of commuters must first be identified. There are 8.7million motorcyclists in Malaysia to date while there are 13.3 million car drivers. Bus commuters constitute 2.4 million Malaysians while taxi commuters amount to 0.7million. Train commuters totalled at 0.6million while 0.5million Malaysians are reachable through the monorail system.
For the marketer and advertiser, the most important factor when considering OOH media is on the effectiveness. The most common element that must first be considered is the target market. Where this is concerned, brands like mobile phones and telcos would mostly benefit from advertising on buses, trains and taxis.
The fast-moving and improving digital signage like LEDs and digital advertising boards are growing not only in importance but in popularity as well. Advertisers today are vastly moving into this media where they are looking at ways to reach their target market through videos that are played on public places like buses, trains as well as along the roads and streets.
Other areas of OOH that are being considered include places like shopping complexes, hospitals and clinics, billboards in different sizes as well as on restaurants and retail outlets, all of which are being used by advertisers to target and communicate their ads to a specific group of viewers.
The TS Law building is one of the most visible and iconic buildings in Kuala Lumpur, standing out among other skyscrapers that create the skyline of the capital where the LED media facade blazes the night with a bright and clear video of the achievements of the party being played on the digital wraparound screen.
The LED media facade mounted on the UMNO building make it the world’s largest LED display screen which provided the most amazing and extraordinary advertising media ever designed and created.
The TS Law LED wall facade sets the record for being the largest LED panel in the world.
Below is the airtime details for this gigantic digital screen:
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