Jalan Loke Yew
Jalan Loke Yew is one of the main streets in the Klang Valley that connects the township of Cheras with the city center. Along the way, there are access routes that lead to other suburbs like Chan Sow Lin, Taman Miharja and many others. This allows motorists to travel between home and work on a daily basis which makes up a large portion of the majority here.
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Jalan Loke Yew provides access to thousands of vehicles each day. This makes the route one of the most used ones around the city. Along the way, there are several billboard enacted on both sides of the road which are visible to the travelers who are either heading into Cheras or towards the city. Apart from that, there are a few overhead bridges which provide smaller billboards for advertisers. In the center divider of Jalan Loke Yew are many lampposts which can be used for digital panel ads.
With the high traffic flow, the buying power for ad space here is very high as it caters to people in the middle to high income group. Apart from that, vehicle owners are exposed to the ads here on a daily basis which makes the ad spaces extremely attractive.
Along Jalan Loke Yew, you will see several pre-war buildings and structures which have been around for many decades. Here, you will notice the Federal Bakery building located along the Jalan Chan Sow Lin interchange while further up north is a pre-war Christian cemetery which is located opposite Dewan Bahasa dan Pustaka and then convenes with Jalan Maharajalela where the Selangor Chinese Assembly Hall and the Kwan Yin Temple is located.
The traffic flow along Jalan Loke Yew is among the highest in Kuala Lumpur. This is most evident during the morning and evening rush hours where traffic comes to almost a complete stop at times. Apart from the rush hours, Jalan Loke Yew has heavy traffic at other times that include weekends and public holidays. Jalan Loke Yew experiences super peak almost in the entire stretch coming in from Jalan Cheras in the mornings. This can lead all the way back to the Grand Saga highway which connects to Kajang. As such, it is quite common for traffic flow to be extremely slow from 7.00am in the morning all the way until 10.00am and later at times. During the evening rush hours, the same stretch will be super peak and this starts around 4.00pm and then goes on until 10.00 or even 11.0am at night when people are leaving the city towards their respective homes. Meanwhile, Jalan Loke Yew’s traffic conditions at other times are quite moderate on both sides and is low during the nights. On weekends, it is super peak very much throughout Saturdays and peak on Sundays.
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