Named after the historical founder of Malacca, Jalan Parameswara is one of the few very important roads in Malacca City. It runs parallel with 2 other very prominent roads here which are Jalan Syed Abdul Aziz and Jalan Pahlawan respectively.
Jalan Parameswara is a very long main road which together with Jalan Melati and Jalan Pahlawan forms a rectangular access that encapsulates some of the major tourist spots here. Similar to the other major roads, Jalan Parameswara is a narrow and very traffic heavy road that heads towards the east into a cross junction and continues upwards to Jalan Bukit Senjuang and Jalan Ujong Pasir towards the east.
With thousands of vehicles travelling on Jalan Pahlawan daily, this road offers an excellent option for advertisers who are looking to target tourists, visitors and the locals. The Infant Jesus School is situated at the western end of Jalan Parameswara that offers another option for advertisers to target school children and students.