Most billboards in Malaysia are usually seen in places that have high traffic. This refers to the locations where there is a lot of passer-by. The rule of thumb for billboards is to be seen by as many people as possible in the shortest time.
Billboard advertising can be very rewarding if you place your ads in the best and most appropriate spaces. The more popular a billboard is, the harder it is to get the space while it will surely be more costly as well.
It can be assumed that the most popular and expensive billboards are focused in the urban areas like Kuala Lumpur, Georgetown and Johor Bahru while the less expensive ones are usually located around the highways and smaller towns.
Those that are seen in the highest traffic areas like the crossroad in Jalan Sultan Ismail and along the Federal Highways are those that are most sought after.