In working with agencies like Advertising.my for your billboard campaigns, you have the advantage of ensuring effectiveness and cost-benefit. This is where you can enjoy discounts that are not available if you book directly with media owner.
In terms of effectiveness, you will be consulted on the types of ads you want to place and eventually be guided through on the duration and most importantly the locations of where your billboards will be placed.
Advertising.my has been involved in billboard advertising for more than a decade now, having accomplished many projects and campaigns that involve this media. We have worked with the media owners and has the experience of ensuring the highest visibility and the most popular ways of using billboards for marketing. Collaborating with Advertising.my will ensure that your business’ campaign can be executed with the peace of mind and the effectiveness required.
Billboards are one of the most popular media of advertising in Malaysia. In the fast growing industry and economy of the country, the general public is constantly exposed to billboards which are commonly seen in urban areas like cities and towns as well as along highways and roads.
Where this is concerned, billboards play an important role in any advertising campaign because they are usually part of a marketing plan for a brand or corporate identity. Promotions, movies and entertainment industries are among the usual adopters of billboards for advertising as well because they are ‘loud’ and very effective.
Most billboards in Malaysia are usually seen in places that have high traffic. This refers to the locations where there is a lot of passer-by in the general public. The rule of thumb for billboards is to be seen by as many people as possible in the shortest time. Therefore, you will find that billboards that are placed in popular spots are highly sought after and would usually be more expensive as compared to those that are ‘less popular’.
Billboard advertising can be very rewarding if you place your ads in the best and most appropriate spaces. The more popular a billboard is, the harder it is to get the space while it will surely be more costly as well.
It can be assumed that the most popular and expensive billboards are focused in the urban areas like Kuala Lumpur, Georgetown and Johor Bahru while the less expensive ones are usually located around the highways and smaller towns. Those that are seen in the highest traffic areas like the crossroad in Jalan Sultan Ismail and along the Federal Highways are those that are most sought after.
To advertise on billboards, there are a few methods. If you have a space in your building and would like to enact a billboard of your own, you can do so through applying for the permit from us and we will deal with the state government. We have years of working relationships with all state councils in Malaysia. If you are in Kuala Lumpur, this license needs to be obtained from the Kuala Lumpur City Hall (DBKL) and it takes about 2 months from application to approval. However, such licenses are seldom issued directly to business owners.
The best and most ideal way of advertising in billboards would therefore by going through an agency. This is because the agency will serve as your one-stop centre which will run through the entire process.
Billboards in Malaysia are owned by a few major corporations who have long-term working relationships with many established advertising and media agencies. Advertising.my is one of the agencies who have a strong network with these media owners which can then provide you with more discounts in media space booking.
To use billboards for your ads, you will have to know who your target audiences are. If you are looking to convey your ad to the urban market, then it would be best to put them in cities and high-traffic locations. However, if you are looking at the smaller market segments, then the location might not play such an important role.
Budget - Your budget would play a crucial role in this campaign because it will determine how many billboards you will be advertising in and the duration of how long they will be placed. This is where an agency like Advertising.my can help because booking your space will be cheaper, allowing you to save on cost.